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Search Results for: purchase behavior

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Effect of Celebrity-Endorsed Advertisement and Entrepreneurial Marketing on Purchase Behavior of Smartphone Consumers in Pakistan

Journal:Journal of Management Sciences (JMS), 2019, Volume 6, Issue 1

Author(s): Muhammad Raza, Normalisa Md Isa, Shamsul Huda Bt Abd Rani

Keyword(s): Celebrity-endorsed advertisement, entrepreneurial marketing, purchase behavior, smartphones, Pakistan

Effect of Celebrity-Endorsed Advertisement and Entrepreneurial Marketing on Purchase Behavior of Smartphone Consumers in Pakistan

Journal:Journal of Management Sciences (JMS), 2019, Volume 6, Issue 2

Author(s): Muhammad Raza, Normalisa Md Isa, Shamsul Huda Bt Abd Rani

Keyword(s): Celebrity-endorsed advertisement, entrepreneurial marketing, purchase behavior, smartphones, Pakistan

Results: 0-2 of 2

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SOCIAL AND CULTURAL STUDIES
ENGINEERING AND TECHNOLOGY

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2015 or earlier
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